Press kit · partner assets
LiftUp brand,ready to ship.
Logos, color tokens, and font references for aggregators, press, and partner integrations. Use however helps you represent LiftUp accurately.
Icon
Symbol set
The chevron mark on a midnight tile. Works on any dark or light background.
Logo
Wordmark lockup
Icon + Sora SemiBold wordmark. Render at 24px minimum height.
Palette
Color tokens
The full palette as defined in tailwind.config.ts. Don't invent new tints — extend an existing scale if you need shades.
Midnight
#070B14
bg.base
Backdrop
Surface
#0F1524
bg.surface
Cards
Emerald
#22D3A4
brand.500
Primary · growth
Violet
#7B61FF
violet.500
LP / accent
Gold
#F5C26B
gold.500
Reward / eyebrow
Typography
Sora · display
Used for headlines, KPI numbers, and the wordmark. Loaded via Google Fonts or @fontsource/sora.
Inter · body
Used for body copy, descriptions, and labels. Loaded via Google Fonts.
Usage guidelines
Keep it accurate.
- Don't modify the chevron mark, the gradient, or the aspect ratio. Scale uniformly.
- Use the wordmark only when "LiftUp" is the subject. For routing badges inside an aggregator UI, prefer the icon alone.
- On light backgrounds, keep the midnight tile behind the chevron — the gradient outline needs a dark surface to read.
- Don't add taglines or modifiers ("Powered by LiftUp", "LiftUp DEX") in the logo lockup. Use them as separate text below if needed.